Tokyo is getting much cooler the past few days, but apparently the heat is coming back this week...

Anyways, in preparation for our brand renewal, we've been visiting places, exhibitions etc for research and future inspiration.

The other day we went to GINZA SIX to check out KENZO's RARESTRIPES collection!

Tiger Beer has a 6 year partnership with WWF to help the endangered Tigers around the world.

As a new fashion project, they collaborated with fashion house KENZO and 4 artists from Malaysia, Singapore, Cambodia, and America.

WWF gave the artists 2 stories each about tigers both alive and dead to use as inspirations for their designs.

KENZO will be donating all proceeds to WWF!

Naturally, all products are made with organic cotton. 

They all have QR codes printed on, which gives you access to the tiger stories that inspired the art. Cool right?! :)

It's amazing how they're products are not merely clothing, but aims to educate one step further.

Buying a RARESTRIPES item gets you a free tote bag too!

One of our future aims is to collaborate with various artists from around the world, so this collection is really something we're working towards.

We're feeling so much respect and inspiration seeing such big companies coming up with the idea and actually making it happen! 

In Japan, RARESTRIPES collection is available only in KENZO GINZA SIX store so go check them out :)